Campaigns / Liquid I.V. / Q2 · Sydney + Melbourne
ClientLiquid I.V.

Q2 drop · 30,000 units across gyms and universities.

Units30,000
Target sites9
Contract value$82.4k
Target margin82%
Drop windowApr 8 → 29
Step 01
Brief received
Apr 3 · 14:20
Step 02 · now
Allocating
Started Apr 19 · Blobby drafting
Step 03
Delivering
Apr 22 → 29
Step 04
Photo chase
Apr 29 → May 6
Step 05
PCA draft
May 6 → 13
Step 06
Closed
By May 15
Overview Allocation Logistics Photos PCA Margin
Your next action · Blobby has done the work

Ready to allocate — nine partners, 92% confidence.

I've drafted the mix across gyms and universities in SYD and MEL. Spread across nine sites, four active in the last 90 days, 2,400 units held in reserve at ONYX Alexandria.

Review allocation →

The brief

Product
Hydration multipliers (6-pack)Liquid I.V. original lemon-lime
Units
30,000Split across gyms & universities
Channels
GymsUniversities
Regions
SydneyMelbourne
Drop window
April 8 → April 293 weeks · staggered by site
Constraints
Min 85% photo delivery · 6k cap per site · avoid RMIT East (active on Maggi)
We want the Q2 drop to land with the post-New-Year fitness crowd — early risers, university students coming back from the break. Hit them before the morning queue, not at checkout. — Ariel Sullivan · Liquid I.V. AUS · Apr 3

Recent activity

DraftedAllocation · 9 partners, 92% confidence · waiting on your review
2h ago
FlaggedRMIT East conflict — excluded (already on Maggi refresh)
2h ago
RanPartner search · 34 candidates found matching channels + regions
3h ago
ParsedClient brief from Ariel Sullivan in 3.2s · no questions raised
Apr 3 · 14:20
Product shot · 04 · Campaign detail · Blobfish platform · Apr 2026