Campaigns / Liquid I.V. Q2 / Allocation
Allocate 30,000 units across nine partners

The brief

LIQUIDI.V.
Liquid I.V. · Q2 drop
Sydney + Melbourne · wave 2
Units
30,000 · hydration multipliers (6-pack)
Channels
Gyms Universities
Regions
SYD MEL
Window
Apr 8 → Apr 29 · 3 weeks
Contract
$82,400 AUD · target margin 82%

Constraints

Avoid partners already active on Maggi refresh (Aaron L · RMIT East)
Minimum 85% photo delivery rate preferred
Single-site cap: 6,000 units
Blobby's suggested mix · parsed in 3.2s
Nine partners, 30,000 units, zero conflicts.
Prioritised 85%+ photo delivery Spread across 9 sites 4 partners active in last 90 days Kept 2,400 units in reserve
Allocation board

Partner ranking

Confidence
92%
Projected margin
82%
Coverage
30,000/30k
Conflicts
0
01
ONYX Alexandria
Gym · SYDlast used 30d
"Used 30 days ago · 91% photo delivery · on-time 4/4 runs."
Units2,400 / 3,000
92
⋯
02
RMIT City Campus
University · MELQ1 partner
"86% photo delivery · high foot traffic · Katie contact."
Units4,200 / 5,400
90
⋯
03
Fitness First George St
Gym · SYDprior Maggi Wave 1
"Prior wave delivered 100% · margin came in at 84%."
Units3,000 / 3,400
87
⋯
04
UniMelb Parkville
University · MELlarge campus
"Last used Feb · all photos in on time · 5k cap raised to 5.4k for Q2."
Units5,000 / 6,000
85
⋯
05
Gold's Gym Bondi
Gym · SYDnew partner Q1
"Completed first drop successfully · opt-in verified Mar 14."
Units2,800 / 4,400
82
⋯
06
Monash Clayton
University · MEL2-week notice req.
"Large venue · notice given Apr 3 · on track for Apr 17 drop."
Units4,600 / 6,000
80
⋯
07
F45 Surry Hills
Gym · SYDquick turnaround
"Smaller site, fast response — good for wave-2 top-up."
Units1,800 / 2,000
78
⋯
08
Anytime Fitness St Kilda
Gym · MELbackup
"Never used, but verified and opted in — keeping as safety net."
Units2,200 / 4,800
75
⋯
09
Swinburne Hawthorn
University · MELnew relationship
"Newer partner · strong first response · coordinator Kwan."
Units4,000 / 5,500
72
⋯
Want to lock in someone else? ＋ Add partner manually
Alternatives Blobby considered
RMIT Bundoora University · MEL · capacity 3,000 Kept in reserve
Crunch Fitness Parramatta Gym · SYD · photo rate 68% Below 85% threshold
RMIT East University · MEL · active Maggi refresh Conflict — excluded
Product shot · 01 · Allocation Engine · Blobfish platform · Apr 2026