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Campaigns / Maggi refresh · Wave 1 / PCA / Preview & send

PCA · Stage 03 of 03 · Final review

Twelve slides ready — time to send.

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Maggi refresh · Wave 1

Post-campaign analysis · Apr 2026

Slide 01 · CoverReady

MAGGI · WAVE 1

Brief

The Nestlé ask

Slide 02 · Brief recapReady

MAGGI · WAVE 1

Execution

25,000 units, 8 sites

Slide 03 · ExecutionReady

MAGGI · WAVE 1

Distribution

Where we landed

Slide 04 · DistributionReady

MAGGI · WAVE 1

Photo heroes

How we landed 25k units

Slide 05 · Photo heroesReady

MAGGI · WAVE 1

Gallery

All 62 photos

Slide 06 · GalleryReady

MAGGI · WAVE 1

In-the-wild

From the coaches

Slide 07 · CaptionsReady

MAGGI · WAVE 1

Survey

428 responses · +18 pts

Slide 08 · SurveyReady

MAGGI · WAVE 1

Taste

How they rated it

Slide 09 · TasteReady

MAGGI · WAVE 1

Awareness

From 64% to 82%

→

Slide 10 · AwarenessReady

MAGGI · WAVE 1

Insights

What stood out

Slide 11 · InsightsReady

MAGGI · WAVE 1

For Wave 2

Slide 12 · Next stepsReady

Send to Nestlé

12 slides · 4.2 MB · ready to go.

Recipients

Katie Mercer

katie.mercer@nestle.com.au

Primary

Daniel Park

daniel.park@nestle.com.au

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Format

PDF Attached · 4.2 MB

PPTX Editable

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Message

Drafted by Blobby Edit ✎

Hi Katie — the Maggi refresh Wave 1 PCA is attached. Highlights: we landed all 25,000 units across 8 sites, photo delivery came in at 91%, and brand awareness lifted 18 points in the post-drop survey. Happy to walk you through it anytime.

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Product shot · 06b · PCA preview & send · Blobfish platform · Apr 2026