Blobfish International
Proposal · Platform build
v2 · April 2026
Prepared by Corey Dawson
Ask Blobby · Monday, 8:04am
Ask Blobby about your morning…
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Blobby is working
Agency ops platform · proposal
One platform.
Every campaign.
Every partner.
Replace the tangle of third-party tools and fragile spreadsheets with one system — built for how Blobfish actually works, with an AI named Blobby running the boring parts.
01 · The problem
Same data. Multiple tools. Zero integration.
Every partner, campaign, photo and post campaign analysis lives somewhere different. Staff re-key data across a number of platforms like HubSpot, Google Sheets, Typeform, Canva and others. The "source of truth" is whichever tab was last open.
HubSpot
+
Google Sheets
+
Typeform
+
Canva
+
Mailmeteor
+
Apps Script
=
Blobfish
Blobfish
02 · Dashboard
Walk in. Know what's on fire.
Jelly opens the app at 8am. Blobby has already flagged three things that need their eyes, drafted two messages for sign-off, and parsed the overnight brief. The whole agency on one screen.
Needs your eyesAlerts with one-click actions — chases, unconfirmed partners, parsed briefs.
Partner watchlistYour reliable core, ranked by photo delivery. Slipping partners surface automatically.
This weekEvery drop, post campaign analysis deadline and sign-off across the next 7 days.
blobfish.app · Dashboard
03 · Campaigns
Every brief, every stage, one board.
From brief intake to closed post campaign analysis, every campaign flows through the same six stages. Every active campaign lives on one board — owner, value and current stage visible at a glance, so bottlenecks surface before they become problems.
blobfish.app · Campaigns
04 · Allocation Engine
The right partners, ranked and reasoned.
The biggest pain Blobfish has today — allocating partners from memory — gone. Blobby proposes a ranked mix in under four seconds with a per-partner rationale. You accept, refine, or ask for an explanation.
Ranked partner mixOrdered by confidence score with a one-line reason each.
Conflict detectionPartners already on another campaign flagged and excluded. No more double-bookings.
Held-back alternativesBlobby shows who they rejected and why — swap with confidence.
blobfish.app · Allocation
05 · Partner Portal · mobile or desktop
For the partners — no app, no login.
Katie at ONYX Alexandria gets a campaign-specific link after their drop — sent via email or WhatsApp, whichever the partner prefers. Tap, confirm, upload photos — done in sixty seconds, one-handed. No account to create, no password to forget.
Each phone scrolls independently — scroll within any screen to see the full journey.Feels like a letterAddressed to Katie. Signed by Marc at Blobfish. Conversational, never a form.
Email or WhatsAppOne-tap delivery to the channel the partner already watches — unique campaign link per drop, no shared inboxes.
Direct contactProminent phone button — if anything's off, the partner calls Marc. Not stranded.
Zero installPure web. Magic-link authenticated per drop. Works on any phone or desktop browser.
blobfish.app/partner · mobile
06 · Photo Vault
Blobby reads every photo. You pick the winners.
Partner photos land in the vault and Blobby suggests tags within seconds — channel, quality and hero candidates — ready for you to confirm. Overdue sites surface with drafted chase messages. No more scrolling through Drive folders.
Suggested tagsEvery photo read for channel, quality and brand context in ~3 seconds. You confirm or override in a click.
Hero candidatesBlobby proposes the best shots per campaign; staff confirm before they land in the PCA deck.
Chase engineOverdue partners surface automatically with drafted chase messages awaiting your approval.
blobfish.app · Photos
07 · PCA Generator
Blobby helps draft the deck. You ship it.
Pick a template and Blobby does the heavy lifting — pulls campaign data, suggests hero photos, drafts the narrative, and assembles a 12-slide starting deck. You review, refine, send.
Click any slide on the left navigator to swap the main preview live.Template libraryStandard Sampling, Universities Focus, Multi-channel, or blank. Pick and go.
AI-drafted narrativeEvery slide's copy is drafted by Blobby with alternate phrasings on tap.
Ship to clientShare a live online link — no download, always current — or export PDF / PPTX. Drafted cover message, multiple recipients.
blobfish.app · PCA · Maggi refresh
08 · The modules
Eight modules. One platform.
Every feature above is part of one system. Data flows between modules automatically — a partner you allocate shows up in the photo vault, feeds the PCA, and rolls up to margin.
01
Partners
684 records · channel classifier · health scoring · opt-in audit trail
Blobby-powered02
Campaigns
Brief intake · pipeline kanban · stage timeline · per-campaign detail
Core03
Allocation
Ranked partner mix · confidence scores · conflict detection · margin recalc
Blobby-powered04
Photos
Partner portal · POP upload · auto-tagging · hero picks · chase engine
Blobby-powered05
PCA
Template library · AI-drafted narrative · photo layout · export PDF/PPTX
Blobby-powered06
CRM
Companies · contacts · deals · pipeline · deal-to-campaign conversion
Core07
Comms Hub
Threaded partner inbox · WhatsApp Business · audit trail · AI-drafted replies
Blobby-powered08
Reporting
Margin by channel · partner utilisation · photo rates · client activity · KPIs
Core09 · The investment
What it costs, what it saves, when it ships.
Fixed-fee build
$48k AUD
Delivered across three phases in ~2 calendar months.
- Phase 1 · Foundation (wks 1–4)13–20 days
- Phase 2 · AI + Comms (wks 5–7)10–15 days
- Phase 3 · Output + Polish (wks 8–9)10–17 days
- Post-launch T&M bucket+ $5,000
- Day rate · mates rate applied$1,500$1,000 / day
All-in$53,000
What it saves · year 1
$32k–$47k
SaaS + staff — tools cancelled and roles replaced by the platform.
- HubSpot Sales Hub Pro (9 seats)$14,580
- Typeform Plus$1,062
- Canva Teams$1,080
- Mailmeteor Premium$720
- Overseas PT staff · 1–2 roles$15k–$30k
3-year combined~$96k–$141k
Timeline
~9weeks
Kickoff to launch · three phases.
Wks 1–2Data model & core UIPhase 1
Wks 3–4Campaigns & allocationPhase 1
Wks 5–6Blobby · photos · commsPhase 2
Wk 7WhatsApp & integrationsPhase 2
Wks 8–9PCA · polish · launchPhase 3
Billing · four milestones, front-loaded
M1 · Kickoff
30%
$14,400 on signature
M2 · Phase 1 done
30%
$14,400 on Phase 1 delivery
M3 · Phase 2 done
25%
$12,000 on Phase 2 delivery
M4 · Launch
15%
$7,200 on UAT sign-off
10 · Who we are
Built by one person. Moves fast.
Corey Dawson
A one-person product shop.
18 years in digital media — deep in operations and R&D, with a long-standing obsession for the AI tools rewriting how software gets built. Solo means no hand-offs, no layers, no waiting — one person knows every line.
Outside of work: chasing marathons (for the promised parma and pint at the finish) and rarely seen without my Frenchie, Elton John.
Ready to build?
Kickoff the week after sign-off. First partner-facing feature lands inside four weeks.