Blobfish International
Proposal · Platform build
v2 · April 2026
Prepared by Corey Dawson
Ask Blobby · Monday, 8:04am
Ask Blobby about your morning…
⌘↵ to send
Blobby is working
Agency ops platform · proposal
One platform.
Every campaign.
Every partner.
Replace the tangle of third-party tools and fragile spreadsheets with one system — built for how Blobfish actually works, with an AI named Blobby running the boring parts.
01 · The problem
Same data. Multiple tools. Zero integration.
Every partner, campaign, photo and post campaign analysis lives somewhere different. Staff re-key data across a number of platforms like HubSpot, Google Sheets, Typeform, Canva and others. The "source of truth" is whichever tab was last open.
HubSpot
+
Google Sheets
+
Typeform
+
Canva
+
Mailmeteor
+
Apps Script
=
Blobfish Platform
Blobfish Platform
02 · Meet Blobby
Your AI co-worker. Always one keystroke away.
Blobby sits behind every page of the platform. Press ⌘J — or tap the chip in the top bar — to summarise what's happening, surface what needs your eyes, or get a head start on a draft. Blobby sees the page you're on, knows the context, and proposes the next move — you review, tweak, apply.
AI tier varies
Demo reflects Recommended & Complete AI capability
Essentials includes a limited Blobby (basic allocation assist only). See tier breakdown ↓
Context awareSees the campaign, partner or photo you're looking at — no need to re-explain. Every response cites the data it used.
Drafts + suggestsMore than a chatbot — drafts a first-pass email, suggests an allocation split, or flags what's overdue. You review, tweak, approve; nothing happens without your sign-off.
One keystroke⌘J anywhere in the app. The drawer slides in, remembers your session, and dismisses clean.
blobfish.app · Ask Blobby
03 · Dashboard
Walk in. Know what's on fire.
Jelly opens the app at 8am. Blobby has already flagged three things that need their eyes, drafted two messages for sign-off, and parsed the overnight brief. The whole agency on one screen.
Needs your eyesAlerts with one-click actions — chases, unconfirmed partners, parsed briefs.
Partner watchlistYour reliable core, ranked by photo delivery. Slipping partners surface automatically.
This weekEvery drop, post campaign analysis deadline and sign-off across the next 7 days.
blobfish.app · Dashboard
04 · Campaigns
Every brief, every stage, one board.
From brief intake to closed post campaign analysis, every campaign flows through the same six stages. Every active campaign lives on one board — owner, value and current stage visible at a glance, so bottlenecks surface before they become problems.
blobfish.app · Campaigns
05 · Allocation Engine
The right partners, ranked and reasoned.
The biggest pain Blobfish has today — allocating partners from memory — gone. Blobby proposes a ranked mix in under four seconds with a per-partner rationale. You accept, refine, or ask for an explanation.
Ranked partner mixOrdered by confidence score with a one-line reason each.
Conflict detectionPartners already on another campaign flagged and excluded. No more double-bookings.
Held-back alternativesBlobby shows who they rejected and why — swap with confidence.
blobfish.app · Allocation
06 · Partner Portal · mobile or desktop
For the partners — no app, no login.
Katie at ONYX Alexandria gets a campaign-specific link after their drop — delivered by email, shareable anywhere. Forward on WhatsApp or SMS if that's how her site staff already talk. Tap, confirm, upload photos — done in sixty seconds, one-handed. No account to create, no password to forget.
Tier-locked
Available in Recommended & Complete tiers
Not included in Essentials — see pricing breakdown ↓
Feels like a letterAddressed to Katie. Signed by Marc at Blobfish. Conversational, never a form.
One link, shareableDelivered to the partner's email and easy to forward to site staff on WhatsApp or SMS — unique per drop, no shared inboxes.
Direct contactProminent phone button — if anything's off, the partner calls Marc. Not stranded.
Zero installPure web. Magic-link authenticated per drop. Works on any phone or desktop browser.
blobfish.app/partner · mobile
Click to interact
07 · Photo Vault
Blobby reads every photo. You pick the winners.
Partner photos land in the vault and Blobby suggests tags within seconds — channel, quality and hero candidates — ready for you to confirm. Overdue sites surface with drafted chase messages. No more scrolling through Drive folders.
Tier-locked
Available in Recommended & Complete tiers
Not included in Essentials — see pricing breakdown ↓
Suggested tagsEvery photo read for channel, quality and brand context in ~3 seconds. You confirm or override in a click.
Hero candidatesBlobby proposes the best shots per campaign; staff confirm before they land in the Post Campaign Analysis deck.
Chase engineOverdue partners surface automatically with drafted chase messages awaiting your approval.
blobfish.app · Photos
08 · Post Campaign Analysis Generator
Blobby helps draft the deck. You ship it.
Pick a template and Blobby does the heavy lifting — pulls campaign data, suggests hero photos, drafts the narrative, and assembles a 12-slide starting deck. You review, refine, send.
Tier-locked
Available in Recommended & Complete tiers
Not included in Essentials — see pricing breakdown ↓
Template libraryStandard Sampling, Universities Focus, Multi-channel, or blank. Pick and go.
AI-drafted narrativeEvery slide's copy is drafted by Blobby with alternate phrasings on tap.
Ship to clientShare a live online link — no download, always current — or export PDF / PPTX. Drafted cover message, multiple recipients.
blobfish.app · Post Campaign Analysis · Maggi refresh
Click to interact
09 · The modules
Eight modules. One platform.
Every feature above is part of one system. Data flows between modules automatically — a partner you allocate shows up in the photo vault, feeds the Post Campaign Analysis, and rolls up to margin.
01
Dashboard
- Morning triage — what needs your eyes
- Blobby-drafted actions awaiting sign-off*
- Partner watchlist & health flags
- This week's drops, deadlines & sign-offs
- Whole agency on a single screen
02
Partners
- 684-record database with dedupe
- Channel classifier (swim, gym, uni…)
- Health scoring & reliability flags
- Opt-in audit trail per partner
- Tags, contact history & notes
03
CRM
- Companies & contacts
- Deals & sales pipeline*
- Deal-to-campaign conversion*
- Activity timeline per contact*
- Prospecting, tasks & sequences*
04
Campaigns
- Brief intake form & auto-parse
- Pipeline kanban across six stages
- Stage timeline & aging alerts
- Per-campaign detail & activity log
- Owner, value & margin at a glance
05
Allocation
- Ranked partner mix with rationale*
- Confidence score per partner*
- Conflict detection (no double-books)
- Live margin recalculation
- One-click accept, refine or swap
06
Photos*
- Partner portal upload (no login)
- Auto-tagging by channel & quality
- Hero candidate suggestions
- Chase engine for overdue drops
- Direct feed into the Post Campaign Analysis deck
07
Post Campaign Analysis*
- Template library per client
- AI-drafted narrative & slide order
- Photo layout auto-assembly
- Shareable online link for clients
- Export PDF, PPTX & Google Slides
08
Reporting*
- Margin by channel & client
- Partner utilisation leaderboard
- Photo delivery & chase rates
- Client activity heatmap
- Exportable KPI snapshots
* Module or feature is tier-restricted — available in Recommended and/or Complete plans. See pricing breakdown ↓
10 · The investment
Three ways to build it. Pick what fits.
Each tier shown at two price points — our standard rate, and a mates rate extended to Blobfish. Fixed fee is capped in both cases; if delivery runs long, we wear the overrun, not you. Scope and depth of AI differentiate the tiers — see the table for what's in.
Essentials
Mates rate · for Blobfish
$63,125AUD
Core operations platform — replace the spreadsheet chain for briefs, partners, campaigns and allocation.
- Dashboard — single-screen agency view
- CRM · companies, contacts
- Partners · directory, classifier, health scoring
- Campaigns · intake, kanban, per-campaign detail
- Allocation · rule-based ranking & conflict check
- Limited AI · basic Blobby in allocation
- Limited admin panel · users & access
- Standard data migration
Recommended
Recommended
Mates rate · for Blobfish
$112,000AUD
The platform as demonstrated — adds photo workflows, the Post Campaign Analysis generator, full AI and a full reporting layer.
- Everything in Essentials
- CRM · Essentials features + deals, pipeline
- Photos · vault & Partner Portal
- Post Campaign Analysis · templated decks with AI narrative
- Capable AI · Blobby across every module
- Reporting · 4 pre-built reports with exports
- Full Admin Control Panel · users, templates, audit
- Extended data migration & cleanup
Complete
Mates rate · for Blobfish
$124,750AUD
No compromises. 3rd-party integrations, the latest AI model, double the reports, premium polish.
- Everything in Recommended
- CRM · Recommended features + prospecting, tasks, sequences
- 3rd-party integrations
- Latest frontier LLM · deeper reasoning, richer drafts, larger context window — upgraded as new models release
- Reporting · 8 pre-built reports with exports
- White-glove data migration & partner audit
What the platform saves
SaaS + staff — tools cancelled and a Campaign Manager role avoided. The platform does the work from day one.
Year 1
$110,740
3-year combined
$332,220
- HubSpot · 6 Sales + 1 CORE seat$7,878/yr
- Typeform Plus$1,062/yr
- Canva Teams$1,080/yr
- Mailmeteor Premium$720/yr
- Campaign Manager role$100,000/yr
Yearly ongoing · from go-live
Recurring costs outside the fixed-fee build — billed annually.
Software & hosting
$1,000 – $1,200 / yr
Platform infrastructure, database, storage, AI inference & backups.
Support & maintenance
Agreed daily rate
Bug fixes, minor iterations and upgrades, Blobby tuning and an SLA on platform uptime.
Project journey · phases & checkpoints
Phase durations scale with tier · every phase ends in a demo & client acceptance
Phase 0
Scope & setup
- Scope document submitted & reviewed
- Approval & contract signed
- Project kickoff & environment setup
- Development begins
Phase 1
Foundation
- Data model, auth, UI component library
- Dashboard · Partners · CRM · Campaigns
- Core data seeded for testing
- Phase 1 demo & acceptance
Phase 2
AI & workflows
- Blobby across every module
- Allocation · Photos · Post Campaign Analysis
- Integrations & partner portal
- Phase 2 demo & acceptance
Phase 3
Output & launch
- Reporting · Admin Control Panel
- Full data migration · QA · security review
- Staff training & handover
- UAT & launch sign-off
Billing · four milestones, front-loaded
M1 · Kickoff
30%
On signature
M2 · Phase 1
30%
On Phase 1 acceptance
M3 · Phase 2
25%
On Phase 2 acceptance
M4 · Launch
15%
On UAT sign-off
10 · Who we are
Built by one person. Moves fast.
Corey Dawson
A one-person product shop.
18 years in digital media — deep in operations and R&D, with a long-standing obsession for the AI tools rewriting how software gets built. Solo means no hand-offs, no layers, no waiting — one person knows every line.
Outside of work: chasing marathons (for the promised parma and pint at the finish) and rarely seen without my Frenchie, Elton John.
Ready to build?
Kickoff the week after sign-off. First partner-facing feature lands inside four weeks.